A 3D animation campaign for the White Glo Flavour Sensation range, created to engage new audiences across social media. The brief called for colourful, cartoon-like animations (tubes falling into a pool of bubbly liquid, then floating down a river), bringing the brand in line with the e-commerce names already using CGI for social content.
Animation elements were drawn from the packaging design to strengthen the brand connection, with virtual product models set in a vibrant, Wonka-inspired world bursting with fruit flavours. Delivered across four SKUs as product images, 360° spins, video animations and campaign images, scroll-stopping social content that carried new customers straight to the checkout.