Brooke Maloney — Brand Strategist, Creative Director & Commercial Photographer

Profile

Brand and creative leader with 20+ years across branding, publishing and creative direction for lifestyle, food, home & hospitality brands. Founder of Bella Brands, an 11-year boutique branding agency delivering brand identity, campaigns, content & photography for premium consumer brands.

Foundations at The Australian Women's Weekly, Bauer Media & News Corp, spanning editorial storytelling and flagship food, home & lifestyle events.

Based in Umbria, living daily inside the European craftsmanship, food culture & slower rhythms that inspire my work — available on the ground across Europe for brand development, campaign strategy & rollout, photoshoots, product development, sourcing & creative planning.

+39 3241 858 807

hello.brookemaloney@gmail.com

@brooke_maloney

linkedin.com/in/brooke-maloney

Download CV

What I Bring

01 Strategy & Growth

Brand & business growth planning — positioning, commercial models, seasonal campaign roadmaps & the strategy that turns brand into revenue.

02 Brand Leadership

Brand positioning, seasonal campaign development, annual marketing calendars & narrative-led launches for premium lifestyle and hospitality brands.

03 Photoshoot Direction

Concepts, mood-boards, styles, sources props & locations, shoots and directs post — imagery published across packaging, magazines, national outdoor & Times Square screens.

04 Email & Digital

Plans, writes & builds campaigns in Klaviyo and Mailchimp; creative direction for social, web content & campaign launches.

05 Design Direction

Hands-on across the Adobe Creative Suite; two decades developing visual identity systems, packaging & premium collateral, and art-directing designers to that standard.

06 Project & Partners

Runs creative projects concept-to-completion in Monday or Notion; builds and directs networks of designers, photographers & creative partners.

Experience

Bella Brands — Founder, Creative Director & Commercial Photographer

2015 – 2025

Boutique branding & marketing agency for lifestyle, hospitality, home & consumer brands

Delivered end-to-end brand systems — positioning, visual identity, campaign creative & content — for boutique to mid-market brands across Australia and Europe.

Launched the business to $500K+ turnover in its first 12 months — pitching, retainers, hiring & supplier relationships end to end.

Highlight — key role in scaling SavourLife pet food to a $20M+ acquisition: led brand development and visual identity, and produced all core photography and visual assets across its growth.

DIO — Marketing Director (Contract)

2025 – 2026

New luxury lifestyle destination in Crete — beach club, accommodation, events & experiential

Built the brand positioning and narrative from zero, repositioning a traditional destination as a luxury lifestyle experience.

Designed the full-funnel marketing system — story-driven content and visual identity through to conversion and direct bookings.

See the full case study on the Strategy page.

Earlier Career

Marketing Project Manager — Adshel · outdoor & experiential for Converse, Palmolive & Tic Tac

2014

Marketing Communications PM — News Corp & Coca-Cola Amatil · national Appletiser "Lunch Club" campaign, 30+ restaurants

2013

Project Manager, Corporate Properties — Bauer Media · 30 Days of Fashion + Beauty, Home Food + Wine Weekend, The Australian Beauty Awards

2012 – 2013

Project Executive, The Australian Women's Weekly — ACP Magazines · magazine layout, photoshoots, TVCs & Test Kitchen events with celebrity chefs

2010 – 2012

Advertising Account Coordinator — News Corp · twelve publications, 150+ client portfolio

2007 – 2008

Marketing Assistant PM — Making Waves · below-the-line for Sony Computer Entertainment, Jim Beam & NRMA

2005 – 2006